Chocolate Bar Packaging for a Seattle-based Start-up
Packaging Design / Character Illustration / Branding
I collaborated with a Seattle-based chocolate entrepreneur to create unique packaging for her psychedelic mushroom chocolate brand. We developed designs for four distinct products—Moon Bar, Micro Moon Bar, The Ego Death by Chocolate Bar, and Moon Bites—centered around “Luna,” a mystical character representing the brand’s feminine and inviting essence. The packaging blends bold illustration and storytelling to stand out from the more sterile designs of typical medicinal chocolates, creating a friendly and approachable feel that reflects the founder’s vision.